DIGITAL MARKETING COURSE

Digital Marketing Course: This course provides a comprehensive introduction to the world of digital marketing. It covers a wide range of topics including Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, Pay-Per-Click (PPC) Advertising, and Analytics.

1. Search Engine Optimization (SEO): Students will learn how to optimize websites to rank higher in search engine results, which increases visibility and drives organic traffic.

2. Social Media Marketing (SMM): This module covers strategies for effective marketing on various social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. It teaches how to engage with audiences and build a brand presence.

3. Email Marketing: Students will learn how to effectively use email as a marketing tool, from crafting compelling messages to managing a subscriber list and analyzing campaign performance.

4. Content Marketing: This part of the course focuses on how to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.

5. Pay-Per-Click (PPC) Advertising: This module covers the fundamentals of paid advertising on platforms like Google Ads and Facebook Ads. Students will learn how to set up ad campaigns, manage budgets, and measure results.

6. Analytics: Students will learn how to use tools like Google Analytics to track and analyze website traffic, understand user behavior, and gain insights to improve their marketing strategies.